GM to offer 60 day money back guarantee on all new vehicle purchases

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Filed under: Car Buying, Marketing/Advertising, Buick, Cadillac, Chevrolet, GM, GMC



General Motors wants to prove to you that their vehicles are up to snuff, and The New York Times is reporting that a new marketing initiative aims to get more customers behind the wheel of GM cars and trucks. The General's rumored Satisfaction Guaranteed program promises to give customers their money back within 60 days if they're not completely satisfied with their purchase. The new sales tool, which will reportedly begin Monday and run through November, may mark the first time a major automaker has backed their product with a money back guarantee. The new initiative will cover new Chevrolet, Cadillac, Buick and GMC models.

New GM Chairman Edward Whitacre stars in the new commercials designed to promote the porgram, reportedly uttering confident proclamations like "We're putting our money where our mouth is" and "May the best car win." That sounds a lot like the old Chrysler spots featuring then chairman Lee Iacocca to us - GM can only hope that its new chairman can capture the attention of the car-buying public as well as ol' Lido did.

The idea for the new initiative was allegedly hatched by GM's new board as a way to stir up customers post-bankruptcy. Details of the impending program are sketchy at this point as the General has yet to publish a press release, but if the marketing initiative starts Monday, we'll know soon enough.

[Source: The New York Times | Image: Bill Pugliano/Getty]
GM to offer 60 day money back guarantee on all new vehicle purchases originally appeared on Autoblog on Thu, 10 Sep 2009 13:01:00 EST. Please see our terms for use of feeds.



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